Our work with Global 50 law firms includes:
• Providing PR support to the London branch of a global 50 US law firm for its UK white collar defence and investigations practice. Bell Yard executed a series of PR opportunities aimed at raising the profiles of the practices’ counsel members through a series of commentary opportunities, reactionary media statements and journalist meetings with key media outlets. As a result of Bell Yard’s PR strategy, our client is now considered to be the “go-to” firm for commentary on white collar crime issues and is often quoted extensively in Financial Times, Bloomberg, The Times Law as well as sector-specific publications.
• Bell Yard was appointed by a global 50 US law firm to handle its London launch and to develop a profile-raising programme which would support the office’s strategic expansion plans. Following a sustained thought leadership campaign, which has seen partners quoted on regulatory, tax, real estate funds and private equity issues in leading international, national and trade media, and backed up by a steady flow of corporate and transactional announcements, our client is recognised as the go-to firm in its sectors.