Litigation PR
As the name suggests, litigation PR involves managing the media impact on the reputations of those involved in a dispute.
It requires:
- close relationship between lawyer and PR
- understanding and avoiding contempt issues, across jurisdictions
- understanding pressure points peculiar to legal actions.
Experienced litigation PR practitioners marry a particular understanding of the legal process with a sharp awareness of what makes a good story.
Bell Yard is one of the few PR firms to have a track record in litigation PR across a range of case areas. We work with claimant or defendant.
Our Litigation PR services include:
- Media risk assessment
- Dispute profiling
- Political PR strategies
- Settlement PR
- Trial PR handling
- 'Aftermath' management.
From fraud to divorce matters, from employment actions to personal injury cases, from IP to planning law challenges, we have worked on many different types of disputes. Some have settled early partly due to the media attention we helped generate, others have involved daily media rebuttals through trial or targeted communications activity aimed at explaining legal arguments in a palatable and persuasive fashion to various stakeholder groups.
Needless to say we are especially careful when acting in jury trials, to avoid any commentary outside the court that may be considered prejudicial to the case, under the Contempt of Court Act (1981).
For further information on our Litigation PR advisory work, please contact us.